Rara Avis: Global Music Pioneer
Rara Avis (Latin for rare bird), born Alex King-Harris, is a leader in transformational music experiences. His immersive sonic environments incorporate a multi-instrumental, omni-cultural approach, mixing pre-produced original studio music with live electronic elements. Flute, guitar, didgeridoo, harmonic overtone singing, opening prayers and DJ techniques are layered together to create the backdrop for a mindful and embodied experience – inspiring ecstatic journeys in venues as intimate as a yoga studio and as sprawling as a festival setting.
Rara’s influences include blues, psychedelic rock, jazz, funk, African, Middle Eastern and East Indian music, and a wide range of electronic dance music. Playing with Desert Dwellers, Shamans Dream and Liquid Bloom laid the foundation for his current solo work on Six Degrees Records.
In addition to his work as an artist, he is also the CEO and cofounder of YogiTunes.com, a digital streaming and download music service focused on the yoga and wellness communities.